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Setup steps, the words you'll see in Casly, and a short guide for every module.

Connect WhatsApp Import my clients What is GCL? Invoices
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Still stuck? support@casly.app
Start here

Getting set up

Five steps, roughly twenty minutes.

1

Create your workspace

Go to app.casly.app → "Create your company". Your workspace is private — your data is walled off from every other company.

2

Connect your email

Settings → Connections → Email. Choose your provider (Zoho, Gmail, Outlook or custom), follow the guided steps, and Casly will send and receive from YOUR mailbox. Nothing is ever deleted from your mailbox — it stays the source of truth.

3

Connect WhatsApp

Settings → Connections → WhatsApp. Follow the wizard (you'll need your Meta access details — our team helps founding members with this step, just email support@casly.app).

4

Invite your team

Settings → Users. Up to 3 users are included; add more anytime. Staff sign in with their own email and password.

5

Bring your existing clients

Open the Command menu (⌘K / Ctrl-K) → "Bulk Import". Download the template, paste your Excel/CSV data, map the columns, done. Duplicates (same phone number) are caught automatically — importing twice never creates doubles.

Glossary

The words you'll see everywhere

Tap a term to read what it means.

Lead?
Any person who showed interest: a WhatsApp message, a form fill, a walk-in. One person = one card, forever (same phone number never creates a duplicate).
GCL?
General Client List. Every NEW enquiry starts here. Think of it as "everyone who knocked on the door".
PCL?
Potential Client List. Leads your team qualified as serious — had a consultation, discussing money. "Worth chasing hard".
ACL?
Active Client List. Paying clients whose case is being processed. "The real work".
BCL?
B2B Client List. Cases that come through partner agents (other consultancies sending you clients), not direct customers.
B2C / B2B?
B2C = a direct client; B2B = business that came via a partner agent.
Stage?
Where a case is inside its journey (e.g. New Enquiry → Consultation → Documents → Application → Visa). Move the card as the case moves.
Status "Won"?
The SALE is won (client signed & paid). It does not mean the visa is approved — that's a later celebration of its own.
Lost / Case Closed?
The lead didn't convert or the case ended. Closed leads leave the working lists and live in the Closed Leads page — nothing is ever deleted.
Source?
Where the lead came from (WhatsApp, Website, Facebook, Instagram, Walk-in, Partner…). Filled automatically for digital channels.
Score?
A 1–5 hotness rating so the team knows who to call first.
Follow-up task?
The automatic 2-day reminder Casly creates for every new lead so nobody is forgotten.
Chatter?
The private internal notes thread inside each lead. Your team talks HERE; the client never sees it.
Checklist?
The per-country document list on each case (passport, bank statement, offer letter…). Tick items as they arrive.
Traffic lights?
Lead rows glow green/amber/red by how long they've waited for attention. Red = call today.
Module guides

One short guide per module

Numbered steps, in the order you'll do them.

Leads & Pipeline

Where every enquiry lives.

1

New enquiries appear in GCL automatically (WhatsApp, website, Facebook, Instagram) or via + Add Lead.

2

Open a lead to see everything: conversations, notes, documents, tasks — the full story in one file.

3

After qualifying, move it to PCL; once they pay and the case starts, to ACL (or BCL if it came via a partner agent).

4

Click any summary card at the top to filter the list; use the search bar for name/phone/email.

WhatsApp Instagram Email

Messages · omnichannel inbox

WhatsApp, Facebook, Instagram and Email in one place.

1

Open Messages to see every conversation across all channels; unread ones float to the top.

2

Reply directly — the client receives it on THEIR channel (WhatsApp reply goes to WhatsApp, email as email).

3

Every conversation is linked to the client's lead file automatically, so any teammate can take over with full context.

Is it too late to apply? Not at all — which course? Lead created · 02:14

AI receptionist

Answers when you can't.

1

Turn it on in Settings → AI Replies.

2

It answers new WhatsApp enquiries instantly and politely, collects name and interest, and creates the lead — 24/7.

3

The moment a human replies, the AI steps back.

Counsellor Manager Owner

AI sales manager

Your tireless follow-up manager.

1

It watches the pipeline for leads going quiet and chases them automatically.

2

It nudges the assigned counsellor first; if nothing happens it escalates to the manager, then the owner.

3

Its coaching notes appear in the lead's Chatter, so you see exactly what it did and why.

Overdue

Tasks & Calendar

Never miss a follow-up.

1

Every new lead gets an automatic follow-up task; add your own with + Task.

2

Assign tasks to teammates with a due date and priority.

3

The Calendar shows everything day-by-day; overdue items are flagged in red.

Invoices & Accounting

The money side.

1

Create an invoice from inside the client's file — it's linked to their case forever.

2

Record payments as they arrive; the client's balance updates instantly.

3

Accounting gives you journals, ledgers, expenses, and bank reconciliation — real books, not a toy.

4

Commission tracker: for partner (B2B) cases, commissions are calculated and tracked automatically.

Contracts & e-sign

Paperwork without paper.

1

Open a client's file → Contracts → choose a template → Send.

2

The client receives a secure link, reads and signs on their phone with their finger.

3

The signed, branded PDF files itself into their documents automatically.

Documents

Powered by your own Google Drive.

1

Connect Google Drive once in Settings (your files stay in YOUR Google account).

2

Every client gets an organized folder; upload from inside the lead file.

3

Use the per-country Checklist to track which documents are still missing.

Batch B · mock 7.0

English Academy

For IELTS/PTE classes.

1

Website registrations for classes become Prospect students automatically (and the trainer is notified).

2

Track batches, attendance, mock scores, fees and instructor payouts.

3

Students get their own portal link for homework submissions.

Morning digest 08:00

Reports & Dashboard

Know your business.

1

The Dashboard shows today at a glance: new leads, tasks due, pipeline health.

2

Reports break down conversion, sources, team performance and revenue.

3

The owner receives a morning digest with what came in and what's stuck.

FAQ

Questions people actually ask

I imported my Excel twice — do I have duplicates now?+

No. Casly matches phone numbers and refuses duplicates automatically.

Can my staff see each other's leads?+

Roles control this — counsellors see their work; managers and owners see everything.

What happens to my data if I stop paying?+

Your account becomes read-only. We never delete your data, and you can export everything at any time.

Is my data shared with other companies on Casly?+

Never. Every company's data is isolated at the database level.

Do you read my email?+

No. Casly connects to your mailbox to sync conversations into client files; your provider stays the source of truth and nothing is deleted.

Casly Help Center
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